Russian version of European spa portal launched
Two years after the initial launch of the VisitEuropeanSpas.com website a third language version has been added. The Russian version joins English and German, thus expanding the sphere of visitors to Russian-speaking nations. In addition to the anticipated higher number of visitors, the aim of this move is to expand the markets targeted by this portal for the spa organizations presented on the portal.
The decision to add Russian was based on research of potential markets in the field of spa tourism appropriate for being addressed by this website. Russia was chosen as an important source country with high demand for spa services. The following is a brief introduction to the country from a tourism perspective (source: the CzechTourism agency):
The features of Russia as a source destination
The Russian economic situation can be described as stabilized. Despite a growing disparity between social classes, sufficiently great tourism potential still exists in the country. Twenty to twenty two percent of the Russian working population falls into the middle class, and the income of this group of people is higher than the EUR 304 monthly average in the given region. The average monthly middle class income in Moscow is EUR 423. Thanks to mineral resources there are even wealthier regions of Russia where average monthly income is around EUR 1 000.
In 2005 a total of 6.8 million Russians travelled abroad for tourism purposes (5% of the population); by 2006 this figure had already grown to 7.7 million. The rankings of the target destinations of Russians in 2006 were as follows: Turkey, China, Egypt, Finland, Ukraine, Spain, Germany, Greece, the United Arab Emirates, Poland, Bulgaria, Thailand, France and the Czech Republic.
Russians most frequently travel on the following holidays: New Year, Christmas (31/12 – 8/1), May holidays (29/4 – 10/5), March, November and summer holidays.
Characteristics of Russian customers:
Despite the fact that the website has been expanded to include this new language version, the fee for presentation on the portal remains unchanged until the end of 2008. We offer presenting companies the possibility of adding their press releases and new features translated into Russian in the “recent events” section, free of charge.
The decision to add Russian was based on research of potential markets in the field of spa tourism appropriate for being addressed by this website. Russia was chosen as an important source country with high demand for spa services. The following is a brief introduction to the country from a tourism perspective (source: the CzechTourism agency):
The features of Russia as a source destination
The Russian economic situation can be described as stabilized. Despite a growing disparity between social classes, sufficiently great tourism potential still exists in the country. Twenty to twenty two percent of the Russian working population falls into the middle class, and the income of this group of people is higher than the EUR 304 monthly average in the given region. The average monthly middle class income in Moscow is EUR 423. Thanks to mineral resources there are even wealthier regions of Russia where average monthly income is around EUR 1 000.
In 2005 a total of 6.8 million Russians travelled abroad for tourism purposes (5% of the population); by 2006 this figure had already grown to 7.7 million. The rankings of the target destinations of Russians in 2006 were as follows: Turkey, China, Egypt, Finland, Ukraine, Spain, Germany, Greece, the United Arab Emirates, Poland, Bulgaria, Thailand, France and the Czech Republic.
Russians most frequently travel on the following holidays: New Year, Christmas (31/12 – 8/1), May holidays (29/4 – 10/5), March, November and summer holidays.
Characteristics of Russian customers:
- Conservative, slow to accept new, untraditional destinations.
- Travel on recommendations from friends, relatives and on the basis of trends.
- Do not travel on their own, but instead with travel agencies.
- Prefer precisely planned programs – prefer not to make decisions or choose.
- Are willing to pay a high price, but demand comfort and service.
- Need entertainment, restaurants and shopping possibilities.
- Pursue sports only recreationally, as part of their lifestyle; “active holidays” do not interest Russians.
- Rich Russian tourists demand luxury and lavishness.
Despite the fact that the website has been expanded to include this new language version, the fee for presentation on the portal remains unchanged until the end of 2008. We offer presenting companies the possibility of adding their press releases and new features translated into Russian in the “recent events” section, free of charge.
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Last modified: September 16, 2008
Last modified: September 16, 2008
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